Have You Taken the Challenge to Reuse What Exists in the World?
- Apr 21, 2010
- Buy Green
- In Action
- Amy Skoczlas Cole
A little over a year ago, we opened up the eBay Green Team to the millions of eBay buyers, sellers and enthusiasts out there in the world. Since then, we’ve been looking for ways to show how people’s shopping decisions can have real environmental impact, and so we teamed up with the smart people at Cooler, Inc. to help us figure out exactly how much.
For example, did you realize that buying a previously-worn pair of leather shoes on eBay versus new in a store saves more energy than an average household uses in a day, when you think about all the energy and resources that goes into making a new pair?
It’s an astonishing statistic, and we were able to find similar numbers for lots of the other products you typically see on eBay.com!
Because we understand that not everyone realizes the kinds of environmental benefits that buying things like used leather shoes instead of new can have, we launched our website last year in tandem with a series of ads in Hearst magazines. We’re doing that again this year, because we want to get people thinking at the moment they’re making decisions about what they want to buy.
Our collaboration with Hearst this year features a three-page insert in the April issues of all 15 of their magazines, including Good Housekeeping; O, The Oprah Magazine; Cosmopolitan; and Esquire. The ads feature a series of premium pre-owned and lightly used merchandise similar to those leather shoes from before, which all highlight a new way of thinking about green products: the greenest product is often the one that already exists.
To help spread the word about this new way of thinking about green products, we’re inviting people to take the eBay Green Team Challenge to reuse what exists in the world. And, as a way of making everyone’s impact come to life, we’ve teamed up with Team Earth to protect an acre of rainforest for everyone who takes the challenge. Team Earth is a new collaboration of the world’s leading environmental groups, and we’re really excited to be one of the first companies that they’re working with.
So, join us and take the challenge. We’ll protect an acre of forest in your name, and automatically enter you for a chance to win $10,000 too. It’s our way of saying thanks for being such an active part of the Green Team community.
eBay’s Green Shopping Hub
Once you’ve taken the eBay Green Team Challenge, turn your pledge to reuse into reality through our new green shopping hub, which features pre-owned, sustainably-made and resource-saving products handpicked from eBay.com listings. We heard you say that you wanted an easier way to find great, green deals on eBay, so we’ve launched this new green shopping hub to do just that. So take the Challenge and then wander through the new shopping hub, and then, as always – tell us what you think!
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